A reader writes:
Jimmy, would you please comment on Podcasting and its implications for the New Evangelization.
I would.
First, some helpful definitions:
- Mobile blogging or moblogging is blogging when you are away from a computer. It is often done by a cell phone, camera phone, or PDA.
- Audioblogging is what it sounds like (literally! ;-P). It is the use of audio files on a blog. People stop by the blog and listen to or download the files. Audioblogging may be regular blogging (sitting in front of a computer) or moblogging. Often the latter is done by someone calling from a cell phone and recording an audio file that is automatically posted on their blog.
- A feed is an internet tool that allows people to be notified when you have put something new on your blog so they don’t have to keep coming back to check. When you put something new on your blog, a notice of some kind (typically part or all of the post) goes into the feed. A reader who has subscribed to the feed then gets notified that there is a new post for him to read. The references you see online to RSS and XML are references to feeds that people may subscribe to.
- The person who subscribes to the feed either uses an aggregator (a service or a piece of software) that aggregates the different feeds he has subscribed to.
- An iPod is a portable listening device used to play audio files.
- Last year somebody got the bright idea of combining these things and slapping a label on them (even though they were already coming together informally). That label was podcasting. Podcasting involves the creation of audio files which are then pushed via feeds to aggregator-like services and programs so they can then be listened to online or downloaded to devices like iPods. Since it’s "broadcasting for iPods," it got called "podcasting," though really you don’t need an iPod to listen t a podcast.
Some savants differentiate podcasting from audioblogging, noting that many podcasters produces more sophisticated audio files that are modelled after radio shows (with music and all). Some radio shows are now getting into the podcasting market as technology is forcing changes on the radio industry. By contrast, audiobloggers often just use their cell phones. Other savants do not divide podcasting and audioblogging by their content, though, and consider any audio files pushed via a feed to be podcasting.
Now, as to new evangelization potential: There are already some religious (and Catholic) podcasts,
LIKE THIS ONE BY A DUTCH PRIEST.
I think that podcasting has new evangelization potential comparable to web sites and similar doo-dads. It will make it easier for people to get religious content than in the prior age (the third age of human communications, to anticipate post I’ll put up soon). Now that we are in the fourth age, people can get info much more easily than they could before. But there’s a catch.
You have to want the info.
In the old days, the Old Media basically had a captive audience. You got exposed to the info that your local newspaper or radio station or TV station wanted you exposed to. That’s why the MSM is lamenting their loss of control over the distribution of information in our society. They don’t like it that people now have the ability to choose what information they want. The MSM liked its information monopoly. It let it push its agenda on us and manipulate the public.
But in the fourth age, people pick their own info, and so if someone is to be evangelized via a website or a blog or a podcast or an as-yet-undreamed-of-thing-that-will-come-out-next-year, he has to request it.
So I’d say that podcasting adds more bandwidth to the new evangelization (and the new anti-evangelization) in a way comparable to what web sites and blogs did.
For right now, there are also some limitations in getting into podcasting that still need to be worked out. One of the biggest is that the folks running podcasting services are geeks and, as such, they don’t know how to explain things to ordinary people and they don’t know how to sell themselves and their services.
I’ve been thinking about doing some podcasting (to anticipate another soon-to-be post–and no, this is not one of the Secret Projects), but the services I have checked have really poor explanations and don’t do basic salesmanship-type things, like giving you links to sample audioblogs so you can see how the end product would look. Others advertise that they work with TypePad (my bloghost) but then don’t tell you how to use the two together.
This kind of info is crucial for getting new customers. I recently e-mailed one such service to try to get some of this kind of info, but a customer shouldn’t have to ask for that info. It should be present on the service’s web site as part of its sales pitch.
Eventually, though, people who understand marketing will start working for these services and the geek factor will recede into the background, allowing more people to get on the podcasting bandwagon.