HERE’S A REALLY INTERESTING ARTICLE ON THE FUTURE OF TELEVISION.
The author argues that broadcast TV is in for a major shakeup in the wake of broadband technology.
It’s certain that the Internet is going to change the way television operates–that’s been obvious for some time–but what isn’t clear is what the resulting TV landscape will look like.
At some point we’re going to be downloading TV programs. There are already experiments inthat direction: There’s suppose to be a scaled-down tie-in for the program 24 that you’ll be able to download onto your cellphone. Apple is talking about a video iPod. But these are just experiments.
What has to happen is for someone to come up with an economically viable model–or set of models–for how to pay for TV content to be produced in the age of downloads.
That’s where the above-linked articles comes in. The author speculates on how the economics of TV will work in the future.
Among his predictions:
- Broadcast TV will go back to being a live medium covering things like news and sports as non-live television programs (e.g., sitcoms and dramas) shift to downloadable distribution.
- Downloaded TV shows will not have the equivalent of commercials. There will be no interruptions in the show for commercial breaks.
- Instead, the advertising will be embedded in the show itself–like the station-identification "bugs" that currently appear in the corner of your TV screen (or, though he doesn’t mention this, through product placement).
- (If I read him correctly) Shows will move back toward having a single sponsor instead of a host of different advertisers.
- The audience will continue to not pay directly for TV content.
These are interesting ideas, as is the way he fleshes out how it all might work, though I’m dubious about his last prediction. I think that audiences WILL be willing to pay for content. We’re already paying for cable service and for DVDs we buy and for TiVo boxes that cut out the commercials for us.
I suspect that, as the download TV market develops, there will be people who will be willing to pay the producers of the shows in order to get advertising-free versions of the broadcasts, just as is now happening via DVDs. A model may emerge where you can either download the free version of the show, which has embedded advertising, or pay a fee to access an advertising-free version of the show.
I suspect that the latter will at least be experimented with as the market matures.
Now, what role does Battlestar Galactica play in this series of developments? For that you’ll have to





According to the story, Paul Revere was supposed to watch the tower of the Old North Church, where he would see one lantern if the British troops were coming by land and two lanterns if they were coming by sea. In HISTORY, he saw two lanters and rode off telling people that the British Redcoats were coming by sea, but in Duck Soup‘s re-enactment of the scene there’s a joke where Groucho sees three lanterns, and he declares that "They’re coming by land and sea!"