Mothers Day, Flowers, and 1-800-FLOWERS

I’d just like to offer a thought for those to whom it may apply.

Mother’s Day is almost here, and it would be a nice thing for folks who are privileged enough to have their mothers still alive to do something for them for Mother’s Day, such as send them flowers. It’s a good way to honor the woman who brought you into this world.

I’d also like to recommend that, if you choose to send flowers, you do not patronize 1-800-FLOWERS.

1-800-FLOWERS is an entity that has a remarkably noxious marketing practice. Frankly, their marketers need to be fired.

If you sign up with 1-800-FLOWERS they will blast constant e-mail offers to you until you tell them to stop. You do not have the option (unless I missed it) of unchecking a "Please send me e-mail offers" box when you register. From what I can tell, they enjoy blasting e-mails indiscriminately to everyone who has ever used their service until such time as the put-upon customer tells them to knock it off.

Thus their "Remove Me" page (which requires you to send a separate e-mail to get removed) states: "You received this email because you are a 1-800-FLOWERS.COM customer." It does not say "You received this email because you signed up for it."

Their marketers are also appalling insensitive.

Given the reality of human life, many of their customers are unfortunate enough to have lost their mothers. Some have lost them at tragically young ages. Some even lost them immediately before, on, or after Mother’s Day, making it doubly painful for them.

It is therefore viciously heartless to send e-spams, such as the one I received this morning, with headlines like:

Stop dilly-dallying! Mother’s Day Weekend is here!

This was apparently sent to individuals who have not taken them up on their REPEATED previous Mothers Day spams and thus, in the judgment of 1-800-FLOWERS, are "dilly-dallying" and thus delinquent in respect of their duty to honor their mothers.

It gets worse.

If you read the text of the spam, it develops the theme that you have done something wrong, harkening back to when your mom scolded you for "dilly-dallying" and then promising "Shop now (yes, now) [sic] and we’ll keep all this last minute shopping stuff just between us."

This is signed by someone named "Jim McCann," who should be thoroughly ashamed of himself.

1-800-FLOWERS thus has a marketing strategy of indiscriminately blasting out spam to their customers so that their customers can be insulted at what is for many a painful time of the year.

I therefore recommend that you give your business to someone other than 1-800-FLOWERS. For example, you might try

WWW.PROFLOWERS.COM

Also, if you are of a mind to, you might want to drop the folks at 1-800-FLOWERS a note concerning their marketing policy, particularly if you are a victim of it yourself.

HERE’S THE ADDRESS: custservice@reply.1800flowers.com

UPDATE: It appears that Jim McCann’s e-mail address is jmccann@1800flowers.com. You might want to carbon him, too.

Author: Jimmy Akin

Jimmy was born in Texas, grew up nominally Protestant, but at age 20 experienced a profound conversion to Christ. Planning on becoming a Protestant seminary professor, he started an intensive study of the Bible. But the more he immersed himself in Scripture the more he found to support the Catholic faith, and in 1992 he entered the Catholic Church. His conversion story, "A Triumph and a Tragedy," is published in Surprised by Truth. Besides being an author, Jimmy is the Senior Apologist at Catholic Answers, a contributing editor to Catholic Answers Magazine, and a weekly guest on "Catholic Answers Live."

9 thoughts on “Mothers Day, Flowers, and 1-800-FLOWERS”

  1. But, Jimmy, how do you really feel? 😉
    Seriously, thanks for the heads-up. Scolding potential customers for presumably being “naughty children” as part of a marketing campaign for Mother’s Day is remarkably callous.

  2. A Walk Around the Blogs

    Irslattery provides some instruction regarding miracles. Questions with answers: What are miracles? Can men work miracles? Can miracles be worked by the relics of saints, pictures, etc.? Why are there not so many miracles in our times as there were …

  3. Jimmy,
    Cant do Proflowers either, they support Air America. Sigh…cant buy from anyone anymore

  4. Jimmy, I think you need to butch-up a bit. You’re being *way* oversensitive.
    “Scolding potential customers for presumably being ‘naughty children’ as part of a marketing campaign for Mother’s Day is remarkably callous.”
    “Callous”?! Come on, people; a joke’s a joke! I doubt that the vast majority of people receiving such spams really take them seriously, as if they’re really being degraded, scolded, or told they’re being bad children.\
    Geez . . .

  5. Well, Eric, as someone who will be facing her first Mother’s Day without her mother this year, I can tell you that I think Jimmy was way too kind in his analysis.

  6. Y’know…spam from ANY source is unacceptable, much less a business. And Mother’s Day is no joke to use for making money. So I agree with Mr. Akin completely. My Dad has lost his father and his mother is very old. I do not think his opinions toward her when he gives her a Mother’s Day Greeting is “Thank GOD I got that over with.” When he gets her flowers he is showing a sign of affection and appreciation…this is NOT to be exploited. I pity 1-800 FLOWERS very much for their sad interpretations on life and its meanings. Money money money money……..

  7. Hopefully, FTP doesn’t have any sordid connections (www.ftd.com). I’ve used their site twice to send flowers (just today in fact :-). Not only do they NOT spam me into oblivion afterward, they deliver almost immediately.

  8. I agree with Eric. It’s a little silly for Jimmy to recommend that people don’t shop at 1-800-FLOWERS. First of all, it’s not a big deal to ask 1800Flowers.com to take you off their e-mail list. Secondly, I think it’s a little patronizing to assume that people who’ve lost their mothers cannot handle or understand Mothers’ Day, and the commercialism that comes with it. Such is life. Everyone can take time on Mothers’ Day to thank God for their mothers. Or not; they can completely ignore the holiday, if they so choose. Either way, nobody is forcing anybody to read 1800Flowers.com’s e-mails.

  9. Hi, I share your pain. I’ve tried 4 times to unusbscribe from 1-800-FLOWERS over the last 6 months. So far they have yet to remove me.
    Please 1-800-FLOWERS I’m truly sorry I bought flowers from you, I promise I wont do it again, so please please remove me from your mailing list.

Comments are closed.