You remember the "Where’s the beef?" campaign by Wendy’s hamburger chain, lo these many years ago?
It featured octagenarian ordinary woman Clara Peller insistently asking "Where’s the beef?" when presented with various burgers that had tiny hamburger patties and oversized buns.
The implication was that Wendy’s had the biggest burgers around.
They didn’t.
Rival chain Hardee’s did.
I know this because one of my college roommates worked for Hardee’s, andhe was incredibly frustrated by the fact that Hardee’s didn’t seize the day and produce a rival "Here’s the beef!" campaign. Instead, they stuck with their boring "Real food for real people" campaign.
Well, Hardee’s is up to it again.
They’ve now released the "Monster Thickburger":
The Hardee’s fast food chain has rolled out its new 1,400-calorie Monster Thickburger, with 107 grams of fat.
The sandwich boasts two one-third-pound
beef patties, four strips of bacon, three slices of cheese, topped with
mayonnaise on a buttered sesame seed bun [SOURCE].
BODACIOUS!
Hold the bun on mine.
Still no word on the "Here’s the beef!" campaign.
C’mon, Hardee’s! Carpe diem!