The last three or four months have seen a remarkable sign of box-office slump: For sixteen consecutive weeks, domestic weekend box-office receipts have been lower than the corresponding weekends from the previous year, 2004. Added: That’s one week away from the record 17-week recession set in 1985 — "one box office record we don’t want," Exhibitor Relations chief Paul Dergarabedian commented this week.
It’s not just that ticket sales are down — that’s been happening for at least three years. But because ticket prices continue to climb, Hollywood seldom takes in less money each week on a year-over-year basis for more than two or three weeks in a row. (For example, during the same 16-week period in 2004, the weekend box office never dipped below 2003 levels for more than two consecutive weeks. Of course, as a friend of mine observed, the early part of last year might have been unusually strong due to the lingering effects of The Return of the King and the powerhouse presence of The Passion of the Christ.)
In any case, in the last 16 weeks not even the release of a the third and final Star Wars prequel could boost the box office to the levels it enjoyed a year ago. Nor could media blitzes, drummed-up controversies, or big names like Ron Howard, Russell Crowe, Adam Sandler, and Ridley Scott, Orlando Bloom pump movies like Cinderella Man, The Longest Yard, and Kingdom of Heaven to box-office success.
Hollywood execs, of course, are scrambling to point to all kinds of factors, from the continuing rise of DVDs and Internet use. But a few bold voices are wondering whether the problem isn’t the movies themselves. Amy Pascal, chairwoman of Sony Pictures Entertainment’s motion picture group, has a startling suggestion for Hollywood: Try making better films.
"We can give ourselves every excuse for people not showing up – change in population, the demographic, sequels, this and that," she said. "But people just want better movies."
Better movies. What a concept. Mrs. Pascal’s suggestion may not be the most popular advice in Hollywood — but it sounds pretty good to Paul Dergarabedian, who actually puts a positive spin on this view of things:
"It is much more chilling if there is a cultural shift in people staying away from movies… Quality is a fixable problem."
The reason I’m mentioning this now is that this week a movie opens that could turn around the box-office slump… and certainly deserves to. Batman Begins is the best Hollywood studio film of the year so far, in addition to being one of the best super-hero movies of all time, and easily the best Batman movie ever.
Considering the years of trouble Warner Bros had even getting this picture made, what with directors, scripts and stars coming and going on a regular basis, it’s amazing that it turned out so well. In the end, they did everything right: Instead of a schlockmeister director like like Joel Schumacher (Batman Forever, Batman and Robin), they got a gifted filmmaker, Christopher Nolan (Memento, Insomnia); instead of casting a marquee name like George Clooney or Val Kilmer, they cast talented, brooding Christian Bale. And instead of making the villains the real stars of the film, they made the hero the star.
What’s more, the film has real-world relevance. The bad guys are a crypto-organization that wants to wage war on human decadence — but their methods include decapitating prisoners, instilling terror, and unleashing weapons of mass destruction on large metropolitan areas. Hm, sound familiar?
It’s a terrific film, though some viewers, critics and otherwise, would apparently prefer a return to the first two Tim Burton films, and don’t know what to make of a story in which Batman’s parents were killed by somebody other than the Joker, or where the film is more interested in character development and moral themes than colorful villains, big explosions, and campy dialogue.
One caveat: If you decide to go see Batman Begins this weekend, don’t bring the kids. It’s way too dark and scary for young viewers (a mature 10 or 12 would be the cutoff in my book).
My Batman Begins review
Added: Will Batman rescue the box office? Get the story.
Other stories on the box office slump: one | two
