. . . or they will be . . . sooner than you imagine.
Here’s the deal:
You know how George Lucas announced at first that he wouldn’t release the original Star Wars trilogy on DVD until after Episode 3 comes out in 2005–then he released it suddenly last month?
You know how they are currently releasing Star Trek: Voyager season-by-season on DVD and then decided to release the original Star Trek series on DVD at the same time–instead of maximizing their profits by getting one series completely out and then releasing the next so that it doesn’t overtax the Trekkies’ pocketbooks?
You know how they are currently talking about releasing Star Trek: Enterprise on DVD next year even though the series isn’t even complete yet (contrary to the normal way Star Trek series are released)?
You didn’t know that? Well, now you do.
There’s a reason for all this sudden releasing of DVDs.
The reason is called Blu-Ray.
Blu-Ray is widely viewed as the REPLACEMENT for DVDs. It is expected to make DVDs obsolete.
The Blu-Ray format uses disks the size of CDs/DVDs but packs 25-50 gigs of data onto them (that’s 13-26 hours of programming, compared to 2-4 hours of programming in the DVD format). One Blu-Ray disk could hold a whole season of a TV program.
And if you want video quality rather than quantity, Blu-Ray beats DVD by similar margins. It can pack far more HDTV onto a disk than something in DVD format could.
As a result, Blu-Ray is expected to be the hot new format that will make DVD obsolete. It has the major industry players behind it, who are currently developing commercial versions of their Blu-Ray players/recorders.
These are expected to hit the market in 2005-2006.
That’s why we’re getting all these sooner-than-expected DVD releases right now.
The companies are afraid that Blu-Ray will roll right over DVD and quickly make it obsolete, depriving the companies of their chance to make money off the DVD format. So they’re rushing DVD releases of their programs out in anticipation of Blu-Ray bursting onto the market.
Is this a sound marketing strategy?
Well . . . I’m glad to be able to get DVDs of favored stuff sooner-than-expected. But I doubt the release of Blu-Ray will change things too much. I’ve already got Bablyon 5 on DVD, so I’m not inclined to buy it on Blu-Ray just so I can reduce the number of disks I have to put into the player in order to watch the whole thing in one run.
You’ll have to decide for yourself whether you want to buy DVDs now or wait for Blu-Ray versions of your favorite programs to start to be released (probably several years from now).