A new study reports that blonds perform intelligence tests more slowly than those with other hair colors if you force them to read “dumb blond” jokes before taking the test. According to a Reuters story:
“No blonde woman believes she is stupid,” said Jens Foerster a social psychologist from the International University Bremen in northern Germany on Wednesday.
“But after exposure to negative social-stereotypes about them, the fair-haired participants performed significantly more slowly in the tests.”
Foerster explained the result by saying that when people are told they can’t perform a task well, they work more slowly but more cautiously, to try to make fewer mistakes.
DUH! DUR-HEY!Who wouldn’t take an IQ test more carefully if you insulted their intelligence just before you gave it to them!
This obvious fact hasn’t stopped Reuters from using misleadingly anti-Blond headlines like:
* Do Dumb Blonde Jokes Slow Mental Activity??
And worse:
* “Dumb blondes” live up to stereotype
