Y’all may remember that a piece back I was complaining about some really Evil web advertising by the ringtone company Jamster, which has been under investigation for its marketing practices.
The advertising featured what I described at the time as "a repulsive and depraved looking photo-art fishman (with a figleaf over
his genitals and a pair of aviators’ goggles) who zoomed jerkily and
frenetically back and forth across the ad space in a nauseating fashion."
I never visited Jamster’s page–even to complain–but I recently turned up information on what the evil fish character is all about. It turns out that the character was not created by Jamster but buy some Swedish guy, and it (the character, not the guy so far as I know) is named "The Annoying Thing." (Big surprise.)
It was inspired by a popular sound on the Internet by another Swede imitating the noise made by a particular kind of moped engine.
The evil Jamster then licensed The Annoying Thing as an advertising mascot and used the sound as the basis for a ringtone.
The ringtone is called Crazy Frog (warning: some crude content), and it has been extensively marketed in the UK, causing folks there excruciating anguish.
Now there is a music single out based on the ringtone called "Crazy Frog Axel F," which is set to go number 1 on the British charts.
People are acting all surprised about this–"How could a ringtone get to the top of the charts?" they are wondering–but it’s not much of a mystery when one listens to the thing and realizes that despite the presence of a sputtering Swede in it, "Crazy Frog Axel F" is really just a remix of "Axel F," the smash-hit themesong to the 1984 movie Beverly Hills Cop (about a guy named Axel Foley, you may recall).
LISTEN HERE IF YOU NEED A REFRESHER ON WHAT AXEL F SOUNDS LIKE: WMP | REAL
Since virtually none of the young people driving the British music charts today were alive in 1984 (and even fewer capable of remembering Beverly Hills Cop), it is hardly surprising that one of the biggest songs of the day could be brought back, introduced to the new audience, and do well on the radio.
What we really have here is the Crazy Frog sound hijacking an existing popular song. If you just played the engine-sputtering Swede on the radio, it wouldn’t do nearly as well. It’s because a well-written song has been infested with the Crazy Frog sound that it’s able to get that far.
And of course that’s even assuming the British charts are honest and the whole thing isn’t just a publicity stunt cooked up by evil executives at Jamster in league with evil chart cookers and the Easter Bunny (and the Annoying Thing).