If I were Ron Howard and the folks at SONY, I’d be nervous right now.
Why?
Because we just witnessed the underperformance of Mission Impossible III, which is a summer-release movie that is build on a popular, pre-existing franchise. If that’s a signal for what the rest of the summer holds (and it goes along with the trend of underperforming blockbusters that we’ve been having the last few years) then it may speak ill for The Da Vinci Code movie.
Also, there as been a chorus of cardinals at the Vatican dissing the film. Sure, controversy sells, but there is such a thing as too much controversy.
Also, the studio has been WAY cagey with advance screenings–which is a sign of lack of confidence in a film since holding more screenings and having them earlier would let more negative word about a film get out there. (It’s not like this is Episode III, where Lucas was trying to keep spoilers from getting out. Everyone already knows what the spoilers for The Da Vinci Code are.)
And then there’s this Barbara Nicolosi comment over at Amy’s, which one reader helpfully pointed out down yonder:
The buzz on the streets here in Hollywood is that the film is embarrassingly bad. The studio has stirctly limied the MPAA screening – usually about 500-800 people – to only 100 people. No one is getting in to advance screenings which has everybody saying things like, "The only time studios act this way is when they have a Class A Dud on their hands."
The script is a dud. The ultra-weird transitions from people running from long-winded seminars on ecclesiastical history to murderous Opus Dei assassins to Biblical period flashbacks of Jesus and Mary Magdalen looking tenderly at each other made me laugh at loud.
Sony knows they will only have devastating word of mouth on this one. So they have to get everybody in the first weekend.
On her own blog, Barbara says that
RON HOWARD SURE LOOKS NERVOUS.
Sounds like it’s with good reason.
There are few things I’d like more going into Memorial Day Weekend (a traditional blockbuster time) than a flameout at the box office for The Da Vinci Code.