A reader writes down yonder:
I don’t personally criticize Disney’s moves to diversify its business – ESPN, for example, is a valuable addition to the business. In addition, while perhaps Walt’s version of Disney was family-friendly, it’s a stretch of the imagination to claim that it was predominantly Christian (occultic elements run through many of Disney’s early films).
The early Disney problems weren’t limited to occult elements (though these were pretty tame by today’s standards; Mickey as the Sorcerer’s Apprentice even taught a valuable moral lesson). There was also a streak of secular humanism that runs through mid-century Disney material. Still, the company cultivated a fundamentally family-friendly image and jettisoned this as part of the Eisner Era. The company may not have been Christian, but at least it wasn’t trying to subvert family values in the way it came to in recent years.
I only hope that when the history of the Eisner Era is written a couple of years from now, it will recognize that the disaffection of family-oriented patrons contributed substantially to the decline in Disney boxoffice receipts and that, by the time Disney started to produce more family-friendly films again (like the ones Steve mentions), its family base had been so alienated that it wouldn’t come out to the theater for Disney films.
The alienation went far beyond those who formally boycotted Disney. Many who didn’t commit to the boycott still were so turned off by Disney that they would only show up for the most exciting movies (e.g., the Pixar features), passing by less exciting movies they would have turned out to see if not for a general distaste for the company (and they would have seen even more if they had a general like for the company rather than a feeling of betrayal). I know this was the case with me in numerous instances, and I’m sure that it was the case with many, many others.
The level of dissatisfaction with the company reached such levels that even many Christians who weren’t specifically boycotting would feel ashamed to admit to friends that they had been to a Disney movie, and it just wasn’t worth the effort to go.
If the scope of family alienation is recognized then the departure of Eisner will be a chance for the company to make a clean break with recent history and families may again start going to Disney films in the numbers needed to make them profitable. Disney needs to reach out to its alienated family base when Eisner goes. DRAMATICALLY SO. It needs to send a clear signal that Disney intends to serve its family-oriented customers again in a way that it hasn’t in years.
But if the role of family alienation is not recognized then the company may turn in an even more anti-family direction, having concluded that the family-oriented market is either too small to make a profit or too alienated to come back. In that case, look for its profits to continue to decline as the alienation grows worse, with family-oriented customers concluding that Disney passed by its last, best hope for redemption (i.e., the departure of Eisner).
NOTE: If any Disney employees happen to see this, please print it up and share it around.
Whether Disney turns around or not at least Pixar will still be around as it’s own company (now that Disney’s distribution rights have expired), and Dreamworks has released some excellent family films (Prince of Egypt and it’s straight to video sequel being excellent examples). We have some very nice alternatives and that’s good news.
Disney, like all things of the Industrial Revolution, are pawns in the dominion of the Devil in the World. So forget about it.
What does “cht” mean and how do you bold your writings?
[C]owboy [H]at [T]ip.
Instead of using [] for bold, use [<] [>] (without the brackets)