So, What’s the Most Important Selling Point?

Band-aids

They're sterile? They're adhesive pads? They're absorbent? They offer large wound protection? They're latex free?

Aw, forget all that! These things are SHEER!

Author: Jimmy Akin

Jimmy was born in Texas, grew up nominally Protestant, but at age 20 experienced a profound conversion to Christ. Planning on becoming a Protestant seminary professor, he started an intensive study of the Bible. But the more he immersed himself in Scripture the more he found to support the Catholic faith, and in 1992 he entered the Catholic Church. His conversion story, "A Triumph and a Tragedy," is published in Surprised by Truth. Besides being an author, Jimmy is the Senior Apologist at Catholic Answers, a contributing editor to Catholic Answers Magazine, and a weekly guest on "Catholic Answers Live."

4 thoughts on “So, What’s the Most Important Selling Point?”

  1. Hello Jimmy,
    I agree it is a little funny, but one could look at it in another way. In the universe of bandages, you expect them all to be sterile, adhesive, absorbent… The sheer quantity is what distinguishes this product in that they are very THIN. I can imagine a good number of dressings which are thick. So if you want a thin bandage, here it is!
    You must have noticed this because you got an injury. Sorry for your pain/inconvenience.

  3. It is coincidental that John & Johnson also uses a white box with blue background details and red bold text for its Band-Aid brand bandages, about as coincidental as the shameless inversion of the Duracell black and copper color scheme by CVS for its batteries, which they now mix with Duracells in the same display.

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